Arizona’s largest brewery, Huss Brewery, is opening up a new 2-story tap room with a restaurant in downtown Phoenix. Opening this fall, the Tempe-based brewing company’s new location will be housed on the north end of the Phoenix Convention Center.
Hey #dtphx, we’re comin’ for YOU! We’re building a brand new Huss Brewing Taproom and Multi-Level restaurant located at the Phoenix Convention Center! Opening Fall 2020. Click here for more info https://t.co/qht2GZSY1d pic.twitter.com/parzZ0GB8t— HUSS BREWING CO. (@HussBrewingCo) January 7, 2020
Location, location, location
The location was perfect according to Jeff Huss who owns the brewery with his wife Leah. “Because it’s so far south of Roosevelt, it’s kind of in its own world over there,” said Huss. Previously, Huss ran a three-month pop-up location DeSoto Central Market (now closed) to test out the popularity.
Part of the draw to that space is the constant walk through traffic it receives. Being placed so close to sports stadiums, hotels, and other downtown events, the two are hoping that they’ll be able to tap into the already busy market in the area.
“We’re looking forward to being a part of the downtown Phoenix community and helping the revitalization of the area, especially bringing a vibrant nightlife back to downtown’s sports, arts, and events community,” said Leah Huss. The two have been working on this new project for nearly two years.
The Huss duo opened Brewery in 2013 in Tempe near Priest drive and Mineral rd, and since then have acquired Papago Brewing Company. The transaction allowed them to open a second location in Uptown Plaza near Camelback rd and Central ave. This new downtown location will be the brewery’s third spot in the Valley.
The new downtown location will be a two-story indoor and outdoor spot featuring roll-up garage door windows. Both floors will be adorned with a definite Southwestern flair to reflect the state of Arizona. Huss stated that the intention was to create the kind of local southwestern atmosphere you could only find right here in Arizona, nowhere else in the country. Reports also indicate the restaurant will include Southwestern tiling.
What to expect
As a brewery, naturally you can expect to get a wide selection of beer including the brewery’s three award winning brews; Husstler Milk Stout, Oktoberfest, and Copper State IPA.
Alongside the tap room, the downtown location will also be a full service restaurant featuring a wide menu with locally sourced Arizona ingredients. While no official menu has been released, one can expect it to mirror options at the other two locations. It is also reported to have the most extensive menu of all the brewery’s locations. The Uptown location’s menu features items such as sliders, flatbreads, local dogs and brats, sandwiches, and shareables. Some fan favorites among locals include the nachos and beer queso, and the pretzel and sausage boards.
Huss Uptown already uses bread and sausage made locally, and hopes to expand those efforts at its new downtown location.
Revitalizing the downtown
In a press release on the new opening, Phoenix mayor Kate Gallego said, “This new location will help further showcase the strength of our community’s craft beer industry to the millions of visitors who come to our city each year.”
This new location will be one of several new additions to the downtown area that has experienced a bit of a renaissance during the past year with the opening of several new shops and restaurants. Last year Forbes documented how Phoenix is in the middle of new development to make the city an “urban Mecca.” The efforts appear to be paying off as Phoenix is the fastest growing city in the country according to Census Bureau data.
In the same press release, Leah Huss expressed her excitement to be a part of the downtown’s vibrant booming culture of nightlife events, sports, arts, and more. “It has been a joy working with the Phoenix Convention Center, and Aramark throughout the process of putting this dream together. Most important, we’re looking forward to being a part of the downtown Phoenix community and helping the revitalization of the area.”
Construction is expected to begin soon with a grand opening scheduled to happen sometime this fall. The new location will be at the north end of the Phoenix Convention Center at 100 N 3rd Street, Phoenix. This is a joint project between the City of Phoenix, the Phoenix Convention Center, Huss Brewery, and Aramark who oversees all the concessions at the Phoenix Convention Center.
The new Huss joins Poppy, Barrel & Bushel, Coup de Grace, and Pedal House and more as part of a new flurry of bars and restaurants to the downtown area.