Local influencer and promoter, Luciano Cota is a leading partner with Surge Nights, a promotion company based right here in Arizona. Cota hosts events at Club Luxx, The Monarch, and Bar Smith in Phoenix.
Much of Surge Nights’ success can be drawn of Cota who plays an influential role in building up the brand across the state. The goal of Surge Nights, in addition to providing great quality events with even better drink specials, is to diversity the nightlife scene in the Phoenix area. The company is also a leader in the Urban Latino Branding, Marketing, and Entertainment scene. As a key player in Surge Nights’ business and activity, Cota hosts a number of events across the Valley at different venues such as; Surge Saturdays at the Monarch, Legendary Fridays at Luxx, and Hot sauce Thursdays at Bar Smith.
Known throughout the state, Surge Nights aims to create the best atmosphere and ambiance for all its events and use its heavy influencer presence to help shape and add to the booming nigh scene in the Valley. For more than 13 years, Surge Nights has been hosting weekly events at different venues and has quickly emerged as one of the top names in the nightlife scene.
A huge part of Cota’s brand is his signature ‘Who Hurt You‘ movement that he started. In 2018 in a partnership with Latn Bad Boyz Modeling, the company, in addition to releasing a 12 month calendar with Cota, also published his weekly ‘Who Hurt You’ videos on their Facebook. As of today, Cota has amassed nearly 30,000 followers on Instagram, cementing his status as a social media influencer.
The ‘Who Hurt Movement’ began two years ago as a retort to negativity and hate. Instead of wasting time and energy on one’s personal detractors, the reply ‘who hurt you’ became Cota’s go-to phrase and since has become his own movement and brand. From that, Cota has created his own clothing line from the phrase, releasing merchandise with the phrase printed on it. Initially the line existed solely through social media and word of mouth, but has since grown in size. Today Cota sells his apparel through a partnership with Big Cartel, an independent online clothing company. The website sells hats, phone cases, sweatshirts, t-shirts, and crewnecks. Thus far, the brand has sold over 4,000 shirts. His shirts have even been worn by other popular influencers like Salice Rose and Tonio Skits.
Along with his work with Surge Nights and his own Who Hurt You, Cota is now jumping into the movie scene. On February 6th a short film starring Cota from the independent studio Baby House Films is releasing. The film, entitled Sweet Bread, will premiere at Harkins Gateway Pavilion 18 in Avondale. The film’s name, Sweet Bread, is inspired by the Pan Ducle, a famous Mexican bread that was originated by the French and the Spanish. Over the year it has become a cultural piece within Mexican and Hispanic communities, especially right here in Arizona where it is consumed all over.
This short film is the first of several upcoming projects from local filmmaker Albert Garcia Beltran. The film was produced with zero budget and follows the life of two young people as they go on their first date. Along the way they decide to stop and buy fresh pan dulce from their local panaderia. Yet right as things seem to be going well, a cartel member enters the film and turns their night into a nightmare.
Watch the preview for the film below: